Apple Inc. (AAPL) Poised For Another Record-Breaking Quarter On Strong iPhone 6 Demand In China

Apple New York Store

Apple Inc. (NASDAQ:AAPL) could beat its own record, set in 2014 in terms of iPhone sales, if reports emerging from Taiwan are anything to go by. According to handsets supply chain in Taiwan. Apple could register a 14.4% increase in iPhone shipments this year’s first quarter compared to last year. According to the reports, Apple could sell up to 50 million units this quarter against last year’s 43.4 million units.

The new claims come in the wake of Apple Inc. (NASDAQ:AAPL) announcing it had shipped 74.5 million iPhone devices in the fourth quarter of 2014; a milestone that earned the company $74.6 billion in record revenues. The reports have been fueled by the fact that demand in China is set to increase in the coming days on preparation for China’s Lunar New Year. Apple will hope that the demand for iPhone 6 does not fade away with the end of the Lunar festivities if it is to record another record breaking quarter.

The fact that iPhones have already topped charts in China as the top luxury gifts that people are buying for their loved ones and friends could in some way justify the growing demand. The Lunar festivity could see many people rushing to Apple Inc. (NASDAQ:AAPL) stores to acquire iPhone 6 in the wake of Samsung lagging behind in unveiling a rival product.

It awaits to be seen if Apple Inc. (NASDAQ:AAPL)’s sales in China will surpass the achieved 70% growth rate in the fourth quarter as demand continues to increase according to reports. Xiaomi which was expected to offer Apple the biggest test in China has opted to focus on low end markets in terms of pricing something that has only gone to benefit Apple Inc. (NASDAQ:AAPL) in terms of minimal competition.

Apple is also benefiting from growing demand in China on the fact that iPhone 6 has a big screen compared to its previous models something that people in China were calling for. Integration of LTE technology in the phone has also gone supplement iPhone 6 features much to the excitement of the Chinese population.