Apple Inc. Gets A New Rival In A Segment It’s Still Not Present In

LeapFrog Enterprises, Inc. (NYSE:LF) in 20 years of its operation has earned its reputation as the leader of the educational technology world. Now, it is trying to make it big in the tech industry by introducing such devices that are very much competent with those launched by Apple Inc. (NASDAQ:AAPL), Samsung and other giants in the tech-industry.

What makes LeapFrog the talk of the industry is the fact that it is in the business of catering the needs of the younger members of the society. While Apple Inc. (NASDAQ:AAPL) too has been moving ahead with launching new devices with multiple features and capabilities it has not yet planned anything specifically for kids.

Many products lined-up

On Tuesday, LeapFrog unveiled its latest video-game console named LeapTV, which is designed especially for the kids falling in the age group of 3-8 yrs. The device is capable of sensing motion and encourages kids to be more active, and is compatible with 100 original, educational LeapFrog games.

By the end of the year, the company will come with a wristwear called the LeapBand that will keep a track of the kids activities on a daily basis and will reward them for following healthy habits. This will encourage kids to be more responsible towards their health and following an active schedule. In June, they announced plans of coming with a third-generation tablet known as LeapPad 3, which might hit the market soon.

Apple does not serve the specific purpose?

Apple and Samsung dominate the consumer electronics industry and the possibilities of a new entrant succeeding are minimal. Therefore, it is a very bold move by LeapFrog as the market is already very much saturated. It is possible for the users to download games for kids on their Apple devices be it the iPhone of iPad or the consoles they already own.

The CEO of the company John Barbour has a completely different opinion about this and says that these options are not very much up to the mark as they cannot create a user experience that is in sync with the age and educational groups of the kids.

Many big tech companies have been facing issues because of kids making unauthorized in-app purchases, which could not be prevented by them that include- The LeapFrog CEO John Barbour banks heavily on his experience of two decades during which he had focused completely on making the products that serve well the educational needs of kids.

“There are people out there in the broader entertainment space, but I don’t believe there’s anyone out there that does what we do,” he says.