BlackBerry Ltd (BBRY): Financial Services, How Executive Experiences Influence Company Strategies


BlackBerry Ltd (NASDAQ:BBRY) has placed itself at the center of mobile solutions for financial services. However, the firm is fully aware of the difficulties that follow such endeavors though the company still claims that it has things figured out.

As the mobile solutions industry gears up for rapid development especially in the mobile banking sector, a lot of questions have come up about how firms in the industry render their services. Do IT and finance executives at the helm of these mobile solutions use these services and if they do, how well does their experience help to shape the overall strategy for the market?

Such questions raise a lot of thoughts about product development. Once the product is ready, it has to go through testing to make sure that it will function as intended and to ensure that it is well integrated and secure. Executives have to make sure the product is functioning as expected because, at the end of the day, they take responsibility for the company’s performance. That means it is their responsibility to make sure that everything goes according to plan.

The aim of most businesses is to push the products to produce benefits and at the same time enhance efficiency and reduce the costs. They also seek to lower the risks and ensure that there is a favorable and flexible work environment. Further down the road, another problem arises because firms have to incur heavy costs to overcome pressure from the ever changing technology and vulnerability to cybercrime.

Firms and businesses also go through numerous compliance and regulatory requirements before the product is authorized for official use. Blackberry claims that it considers all the bumps before offering its products to the public. The company claims that its expertise and experience in mobilizing application data and services is the source of its competitive advantage. Blackberry can assist firms to overcome the hurdles through itsBES12 solutions ecosystem.