BlackBerry Ltd (BBRY) Gets Green Award For Sustainable Supply Chain Efforts

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has received a 2014 Green Award from Supply& Demand Chain executive after the company made commendable efforts in restructuring with greater focus on the supply chain. The award is meant for the companies that focus on sustainability in the business and supply chain strategies. BlackBerry was selected from 200 open nominations, according to Crackberry.

Supply chain efforts lauded

Barry Hochfelder, editor of Supply & Demand Chain Executive, said “Our readers are implementing sustainable initiatives within their business processes — and they want to know that other leading companies in supply chain are also with them in the same approach.”

Hochfelder said that the goal of the organization is to applaud the efforts of such companies and credit them with the recognition they are worthy of. The editor added that the first step is to recognize the point where to start when initiating a ‘green’ plan in one’s business, which is not always the simplest thing to do. Hochfelder said that this year’s award was meant for the companies for acknowledging that there is a need for supply chain “sustainability processes and for contributing to this practice with their global, eco-friendly industry actions.”

Ingram Micro Mobility, BlackBerry Ltd partner also received the award.

BlackBerry reflecting positive signs

The Canadian Smartphone maker is all set to launch BES 12, the latest operating system for its mobile device for enterprise customers, and in the coming month the company is set to release Classic Smartphone. BlackBerry is encouraged with sales of Passport, according to the CEO of the company.

Although BlackBerry posted loss in the fiscal second-quarter, it performed better than the expectation. Revenue for the company was on the lower side, but handset business turned out to be profitable although on the adjusted basis, for the first time in five quarters, according to Reuters.

According to Chen, BlackBerry is in the safe position now, and can continue to earn revenue from its handset trade. For 2015, the company is focusing on at least one radically new device and updates to the Passport, Classic and Z3 Smartphones. He said that after taking the company back on the profit road he will do everything possible so that the company does not to lose money in the future. Chen said that he is focused on the earnings and retaining profit.