BlackBerry Ltd (NASDAQ:BBRY)’s BBM Shows Why You Can’t Ignore It

BlackBerry BBM

BlackBerry Ltd (NASDAQ:BBRY) may have fallen behind Apple Inc. (NASDAQ:AAPL) and Samsung in the smartphone business. However, its mobile messaging app BBM continues to roar with compelling commerce features. BlackBerry has added another payment support in BBM, whereby you can link the app with your PayPal Holdings Inc (NASDAQ:PYPL) account to send and receive payments.

The latest move will clearly appeal to many smartphone owners that may not already be involved with BBM to consider getting the app in their devices.

BlackBerry marked 10 years since the launch of BBM this month, and as it turns out, BBM has been a pioneer in many ways besides hitting several milestones. Those who seek secure mobile messaging readily reach out for BBM, and the popularity of the app is growing so fast that BlackBerry has made it available on rival platforms. You can now use BBM on Apple’s iOS or Google Inc (NASDAQ:GOOG)’s Android.

BBM in commerce as in-chat PayPal payment added

In the commerce front, there is much to show for getting hooked up to BBM. BlackBerry Ltd (NASDAQ:BBRY)has partnered with PayPal to make it possible for BBM users to transfer funds during chats.

To take advantage of the new payments feature in BBM, all you need is link up your PayPal account with BBM and get your contacts on BBM to do the same. Once that is done, you can start sending or receiving payments.

Besides the flexibility of sending or receiving money during chats, BlackBerry also boasts that the new payments feature is as secure as you can expect.

Integration of PayPal into BBM is the latest commerce enrichment that BlackBerry has made in its mobile messaging app. Already, BBM supported mobile payments through the BBM Money platform. The app also supported the ability to transfer prepaid mobile predicts to other users.

BBM hitting new milestones

BlackBerry Ltd (NASDAQ:BBRY)’s BBM is not only getting better on the commerce front, but also on issues such as subscription and monetization. The app recorded its strongest monthly user growth in July, thanks to the release of the BBM 2.9 version and availability on Android platforms.

BBM has also continued to attract many advertisers, thanks in part to the inclusion of video ads in the app.

Sources: BlackBerry blog