BlackBerry Ltd (BBRY) Going Back In Time with Classic Phone

BlackBerry Ltd (NASDAQ:BBRY) is ramping up support for yet to be released Classic Phone that CEO, John Chen, states will bring back, classic looks from the company’s glory days. The phone will feature a track pad, top row navigation buttons with a physical keyboard.

Classic Phone Features

The classic phone will bear striking similarities to the company’s once popular Bold smartphone. The phone will also incorporate modern day technology such as a display with high screen resolution with buffed internals while operating under the new BlackBerry 10 operating system. These are some of the features that BlackBerry Ltd (NASDAQ:BBRY) did away with, when it rolled out the revamped BBRY-10.

The company’s CEO has already admitted that the company might have made a number of mistakes in the wake of trying to comply with modern trends. Chen has done all that was needed to set BlackBerry Ltd (NASDAQ:BBRY) back on track after being at a point of near collapse. In September, the Canadian-based company unveiled its square-screened smartphone called BlackBerry Passport. The Classic is now set to come with a bigger and sharper screen than its predecessor.

BlackBerry Drumming-Up Support

The Classic phone is part of BlackBerry Ltd (NASDAQ:BBRY) strategy to lure back fans after ill-fated attempts to-reposition itself to compete against other well-established brands in the space. The company now controls less than 1% market share in the smartphone space amidst fierce competition from the likes of Apple and Samsung.

BlackBerry Ltd (NASDAQ:BBRY)’s old product line are already receiving support from celebrity Kim Kardashian, who claims that she keeps stock, of the devices of fear they will one day disappear. Kardashian has reiterated that she owns an iPhone but also keeps a BlackBerry close, for typing emails with speed and accuracy.

The Classic phone is to debut at the end of the year; the company plans to manufacture a few more, than the square-screened Passport that was released last month.