BlackBerry Still Important to Some People and They are not Ready to Let Go


BlackBerry has taken some huge blows over the past few years, and it’s fair to say the end is nigh for the company. Once envisioned as the best smartphone on the planet in its hey days, the Canadian-based smartphone manufacturer has gone on a downward spiral that would have been hard to predict.

There are many former BlackBerry users out there who after trying to stick with their beloved brand, had no other choice but to switch to either Android or Apple after they felt they could not get what they want from BlackBerry anymore. And unsurprisingly enough there are still some out there who feel there is no phone that can be compared to the BlackBerry smartphones.

These are the diehard fans who can’t be bothered with any other smartphone choice as they believe BlackBerry surpasses all of them.

The decision to continue supporting it would be a strange decision in the eyes of many. After all, the company itself is shifting its software from the much maligned BlackBerry 10 to the Android system that most smartphones use. Even the President of the United States, Barack Obama, who at one time is rumored to have fought to keep his BlackBerry recently went on a talk show saying that he had finally gotten rid of his BlackBerry and moved on.

Many people want the company to move on. Some of those people are on Wall Street, and one of them, Gus Papageorgiou, a Macquarie analyst said that it would be even better if the whole company itself removed itself and not manufacture anything. The CEO of the Canadian company, John Chen, said that he would choose to do that if he failed to make the company profitable by September.

There will be some added pressure when the company reports its earnings later this week. Most analysts expect the company to pull in a loss on average of 7 cents and get in 471 million in revenue. The company reported $2.2 billion revenue in the last fiscal year, which was its lowest showing since 2006. The company’s shares have also fallen by 20 percent in the last 12 months.