Google Inc (GOOG)’s Chrome To Make Browsing Safe By Killing Lengthy URLs

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is trying to make the browsing experience safe by coming up with an interesting idea that it could use in the new versions of the Chrome browser. Canary is a new version of Chrome browser that is build for the experimental purpose has come with a new feature that no longer makes use of the web addresses or the URLs. This new feature has been named as Origin Chip and it can be enabled by users if not enabled by default.

No more lengthy URLs

Once this Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) feature is enabled by the users, they will no longer get to see the complete URL in the address bar consisting of long strings of words, letters and slashes. Instead just the root domain name will be displayed, according to PC World.

For Example: while trying to open the website Amazon, the complete URL was displayed initially. This will no longer be displayed. Instead ‘’ will be seen in the address bar.

The Amazon URL, if looked at carefully, is lengthy, confusing and no sense can be made of it. This is not only with URL for Amazon, but with most other sites. Users would find it simple if just is there. The letters and numbers beyond that are all meaningless and therefore could be removed.

More safe for users

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s Origin Chip if grows in popularity and is used by many, then it would become a regular feature and can have certain security implications too. This may help in reducing the phishing attacks. Those involved into phishing scams try to trick the innocent and unsuspecting users by making them visit a site that looks like another known website and leads the visitor to something potentially harmful because it has a URL that is hidden. For example, PayPal is a trusted site for making secure online payments. A phishing scamster may design a phishing site by the name of PayPal with a URL that reads Most of the users would not be able to make out that this is not the site they were looking for, but some phishing site with a similar name. This would be taken care of in the new Canary browser as it has shorter URLs. Thus it would be easier for the user to make a difference between and