How Custom Lapel Pins Can Help Your Business Grow

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Custom lapel pins are available in various styles, colors, and they are used for a wide range of things. They can be used for branding, the launch of a new product or service, or for identification. The fact that you have various options when it comes to the material, size, and design of the pins, making them an impressive and quite useful for marketing strategies. In this article, you will be able to read about a few reasons why these custom-made lapel pins are beneficial to your business.

Manufacturers like Vivipins can help you create your own lapel pins with custom design and help you to select the right one.

Let’s take a look:

1. Easy employee recognition

One of the most effective ways to boost your employees’ morale is by appreciating what they have achieved. Custom pins can be used for employee recognition at different events, such as completion of a project, job anniversary, retirement, and best performance. They offer you an easy way to make your employee special and valued. It will most certainly make them happy and appreciated, it will boost their sense of loyalty, and they will likely perform better.

2. Corporate branding

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According to the experts from, custom pins can be designed with your company’s logo and motto. They are a useful tool for building brand awareness and helping your business gain more visibility. You can choose to design an attractive custom pin that will draw the attention of people, hence, boosting brand recognition. It will make people curious and they will want to learn more about it.

3. Promotion and Marketing

One of the best ways to promote your company, products, and service at an event is to make lapel pins. They come in various colors, styles, sizes, and designs, so you will be able to create a perfect one for any event. They are quite affordable, yet quite attractive and they can be used as an effective and useful marketing and promotional tool.

4. Create a sense of belonging

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One of the easiest ways to motivate your employees is to build a sense of unity and belonging through custom lapel pins. The fact that your employees will share a common company mark will, in a way, unite them. They will also encourage your employees to work as one unit in order to accomplish your business goals. If your company is famous and popular, the employees will feel proud when they wear their custom pin. The pins are also great for team building and boosting the productivity of your employees.

5. Company identification at trade shows and events

If your company or employees take part in a trade show, conference, or any other event, the pins become more necessary. When your employees wear the pins, the brand will gain more visibility and the event attendees will learn more about your brand and company. They will also help you stand out from the crowd and help build a positive image of your business since people will recognize that you are someone who cares about how you present your business.


Custom lapel pins are much more than just a company badge that employees need to wear. They offer various benefits including brand recognition, boosting employee morale, and increased visibility and interest at events. Hence, do not waste any more time and start planning your perfect lapel pin design.