Microsoft Corporation (NASDAQ:MSFT)’s Secret Success Ingredient

Microsoft Campus
A building on the Microsoft Headquarters campus is pictured July 17, 2014 in Redmond, Washington. (Stephen Brashear/Getty Images)

Microsoft Corporation (NASDAQ:MSFT) has seen its popularity rise again in the Tech world with some smart moves. They have made stellar advancements in the field of Cloud storage, which is the reason of their new found popularity success, Infoworld reports.

Microsoft Corporation (NASDAQ:MSFT) was once the dominant force in computer and digital technology. Their dominance was borne by the fact that they began the digital revolution that sped mankind past the last two decades with breathtaking agility. Being the alpha creature in the tech world, their prominence was well known and intimidating to a certain extent.

However, with the coming up of other global giants and their innovations, people were quick to shrug off their love and allegiance to Microsoft and join ranks with the newcomers. So drastic was the change in the tide that Microsoft has had to make changes and incorporate principles it once would never have thought of making. However, Microsoft has found its foothold once again and is laying the foundation of its second wind; coming through the ranks this time.

Microsoft has made attempts to make itself prominent in areas like mobile phones as well as tried to come up with quirky updates and modifications to their Windows operating system, but none of those factors are the reason Microsoft are gaining their stride again.

Their Windows Phones venture turned out to be something closer to a disaster than a success story. Windows 10, though, was and is still a much better prospect as it has been gaining popularity for its efficiency. However, it is Microsoft’s outstanding efforts in the Cloud storage business that has put them in a strong position in the tech race.

Although Amazon still remains the torch bearer for the cloud storage business, Microsoft has been racking up the numbers for some time now to make for lost time and opportunities. Amazon Web Services has the biggest market share in the business, but assiduous work done by Microsoft’s holy-grail, the Redmond station, has given them considerable ammunition to have a go at AWS’s dominance.

A survey conducted by IDG Enterprise revealed that Microsoft, with a 36% share, is close on AWS’s tail, who have a 43% share in cloud though leadership. The Nadella Microsoft has even cast away its reluctance to embrace open source technology and support which has made Microsoft popular with developers once again. All this points to the fact that the second wind of Microsoft is definitely on the cards if they continue in the same fashion.