Netflix, Inc. (NFLX) Launches Windows 10 and Pushes to Tap Microsoft Corporation’s Cortana

Windows 10

Netflix, Inc. (NASDAQ:NFLX) becomes the latest company to hop on Microsoft Corporation (NASDAQ:MSFT)’s Windows 10 app. Netflix is not taking chances with what is probably seen as a newly found opportunity. Netflix is geared towards taking advantage of Microsoft’s universal apps platform and smooth integration of Cortana which is Microsoft’s voice assistant.

The Microsoft’s digital assistant will take control of various operating systems’ search features on Windows 10 after a switch from Windows Phone. This means it will be fixed next to the Start button in the desktop taskbar which will be able to expand to fill out on the whole screen if the user desires.

Netflix becomes the latest on the block to launch a new App after Uber which it says is a javascript-based implementation. However, it was assembled using Microsoft’s Universal Windows Platform which was to its advantage of being able to use a common code base. Netflix has gone ahead to confirm that it will be bringing on board the Windows 10 phone app.

And having successfully run the new app on other Windows 10 devices there are chances that phones will also be receiving the same support in the future. With Cortana, Windows 10 users will be able to pin the app to the Start menu and access it from a Live Tile. The users will also be able to use search with voice commands such as “look up”, “look for”, and “find” which of course should be followed by the name’s title.

Apparently, Cortana can perform multiple tasks and same basic tricks she does in Windows Phone. For example it is possible to interact with it with via text or natural voice queries the same way as a mobile device. During its user demonstrations, Microsoft’s Joe Belfiore took the stage to expound how Cortana is also able to answer basic queries. However it is only available in English at the moment.

Some other notable apps whose launches have taken place in the recent past include Pandora Media Inc (NYSE:P), News Corp (NASDAQ:NWSA)’s Wall Street Journal, NPR, Shazam, TuneIn Radio, Box Inc (NYSE:BOX) and Twitter Inc (NYSE:TWTR).

Sources: zdnet, pcworld