Social Proofing – What it is and how you can benefit from using it

When it comes to marketing, we all know that nowadays it is probably one of the most important things that keep the world moving forward. Whether it’s online, TV or regular billboard marketing, there’s a significant psychology amount behind it, and that’s exactly what we’re here to talk about today.

When a person looks at an advertisement, if they’re not a professional marketing agent themselves, they’ll probably think: “Oh well, it’s just an ad, cool!” However, it’s never just an ad. Behind every marketing campaign, there’s many Subliminals and psychologic tricks, all to lure potential customers into purchasing a product, service or whatever it is that’s being advertised.

Today we’re talking about social proofing and some of the ways you can benefit from it, so here’s what you need to know.

What is social proofing?

To understand how social proofing works, we need to understand what it is in the first place. Social Proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. It might sound a little bit confusing, but when you think about it, it makes a lot of sense.

We’re not going to dive too much into the psychological aspect of all this, instead, we’re going to take a look at some practical ways that you can use social proof in your marketing to increase success.

Inviting experts to lead your social media campaigns

Whatever kind of a product or a service you’re advertising, you’ll have a much bigger success if you invite an already well-known and influential person to promote it. Some people might not even like your product but they’ll be more interested in it after they see that a person they’ve always liked is promoting it. According to, this is always a win-win situation since you’re both getting what you want, and it’s a very effective method to boost marketing.

Sharing milestones with your customer base

Don’t just keep your success to yourself. Share it with your customers and make them feel like they’re a part of the entire thing that you’re trying to build. Whether it’s a new sale-amount milestone or a new product is finally released, share it!

People love feeling like they’re contributing and supporting whatever it is that you’re doing, and if they love your products already, they’ll just keep spreading the word and this will all eventually end up granting you a lot of visibility and exposure.

User-generated content is very helpful

Re-post the content that your community is creating. For example, if you own a barbershop for pets, each time a customer takes a picture of their fresh-looking pet, re-post it either on your Instagram story or as a separate picture on other social media platforms. This will let people know that you have satisfied customers, and it will also make the customer feel special because their picture was chosen to be posted on your official website or Instagram profile. Another win-win situation! A little bit of psychology and you get amazing results while making your customers feel appreciated, making them want to keep using your services for many years to come.