Most Powerful Tools and Tactics for Digital Marketing Agencies

These days marketing runs the world. It is all about presenting products and services to the customers the right way. Every company that wants to hold its own in today’s world of business has a marketing department. Those who can’t afford one, outsource the services of digital marketing agencies. But with time you’ll want o to handle the marketing on your own. But, do you know how to do it and how to approach the operations regarding marketing? It is possible that you’re not adept at handling the situation with ease from the start.

While this can make things hard at the beginning there are ways to make things quite easier for yourself. How? We’re glad you’re asking. It’s possible, and it doesn’t even have to be hard. Today’s marketing agencies rely heavily on new technologies and the old wisdom. This is what we’re going to cover in this article. Do you know what are the most powerful tools and tactics for digital marketing agencies? If you’re new to the domain the answer is probably a firm no. This is not a problem. At least it won’t be once you read this article. Using marketing automation tools designed for marketing agencies will help your marketing specialists operate more productively and effectively, no matter how experienced they are. All-in-one digital marketing software for agencies created by Adplorer is a great tool for making your team more productive. It could be one of the choices that will change the way you see marketing.

If you continue reading you’ll see what other tools we recommend for usage when it comes to marketing and how to tread in the tactics department. Strategy is important in this domain. It’s not like you need to have to be Jose Mourinho in a Champions League final, but you need to be able to hold your own. With the right combination of tactics and tools, you’ll be able to launch a marketing department of your own and mimic the best marketing agencies out there. Maybe this article will make you want to run an agency of your own.


How have you heard about Adplorer? The chances you haven’t, but by now you should be aware of its existence. Many marketing agencies have benefited from using it. How you must be wondering? Well, it was quite easy actually considering its versatility. We already mentioned it above, but this is an all-in-one software. So, instead of using separate software to deal with daily operations in the marketing department, this one tool can help you cover all the dots. This approach benefits rookies in the world of marketing for a few simple reasons. First of all, it saves on money as you don’t need to invest in more different software. In addition to being a cost-effective solution, it is also the one to save your time. With time and advanced usage, you’ll also notice that the quality of your work improves together with other aspects of doing business.

Use Influencers

After one great tool, we want to bless you with one amazing tactic. The world of today is run by social media influencers. With the spread of networks such as Instagram and TikTok, our world is filled with various influencers. They are a great way to improve your marketing wingspan.  We’re talking about people who have millions of followers, who for the most part trust them. It’s not like you’ll be using anyone, but placing a product this way is an amazing way to have a loyal customer base from the get-go. These days people trust more the people on the internet than they do brands. By now you must have noticed just how many people advertise something on Instagram and TikTok. Sometimes is subtle and sometimes is not. And we’re not talking only about athletes and celebrities that have sponsorship deals. Look more at people such as Sommer Ray or Khaby Lame who are close to having brands of their own or already have them.


Let’s dwell a little bit on the world of e-mail marketing. This is an approach as old as the internet. But, in recent times, and a few years back the game has reached a new level. The tool we’re talking about here is focused on e-mail marketing. But the company itself is better known as a player in the world of CRM. Now they have launched something that’s called HubSpot Email marketing. Marketing agencies are thrilled with their product for a simple reason. It is not a separate tool. In addition to their Email service, you’ll also receive full access to their CRM service. Even if you’re not sure that this is what you need in the world of e-mailing there’s no reason to panic. This tool comes with a  free plan, which is a great way to test its abilities.

Mobile Marketing

Smartphones have taken over the world. The chances are you are reading this article on your mobile device. If you want your brand to thrive you need to be more focused on mobile marketing. This is a fact you need to hear and adopt straight away. Today, most companies focus more than 50% of their marketing resources on this department. The so-called mobile-first approach is becoming a way that many companies run their marketing departments. It is easy to understand why are things like this. After all, most of us spend hours on our smartphones. Even if you’re using them only for calls and texting the chances are you’ll run into an advertisement of some sort. They’re inevitable, just like Thanos in Avengers. You’ve heard about the Marvel Cinematic Universe? Of course, you have, as they have some of the best mobile campaigns out there and not only in the movie industry. The customers of today have become more demanding. They simply beg for a product to be available and advertised on their mobile device and also to be able to buy it on the go using that same smartphone. This enchanted circle is what every marketing agency uses to make the best out of its business.