Yahoo! Inc. (YHOO) To End Facebook and Google Sign-ins After June 30

Yahoo! Inc. (NASDAQ:YHOO) has confirmed that after June 30th it will remove the Facebook Inc (NASDAQ:FB) and Google sign-ins from Flickr. Yahoo at the beginning of 2014 announced plans of phasing out sign-ins based on Google and Facebook from its services. Initially, a sport service had removed this feature and now it is Flickr’s turn.

Yahoo id compulsory

The users of this photo site received an e-mail from Yahoo! Inc. (NASDAQ:YHOO) that brought into their notice that after June 30, Google and Facebook IDs will no longer remain acceptable there.

The Flickr users are, now, compulsorily required to have a Yahoo account connected with the photo-storage site for logging. So if they already have one they are encouraged for connecting it with Flickr and if not then create, connect and then access the site before the month ends.

A Yahoo account can be used to access its internet content like sports, weather and general news, and mobile apps like Yahoo News Digest, which has twice won Apple Design Award. For having a personalized experience of these portals, now it is necessary to have a Yahoo account. Flickr is trying to make a grand comeback into the business of photo sharing and for this purpose it had also offered 1TB of free storage to its customers.

Social login battle

Flickr wants to widen its user base and for this purpose it had integrated the third-party log-ins three years ago. The current Yahoo! Inc. (NASDAQ:YHOO) CEO, Marissa Mayer wants to boost Yahoo’s own user base and for this purpose it is trying to utilize Flickr’s popularity.

Flickr has not been able to stand the tough competition from Facebook and Google in the social login battle, and the company hopes to fend off the competition with this move. According to a recent report by social login aggregator Gigya, 58% of the social logins were powered by Facebook while 28% by Google with Yahoo and Twitter trailing behind at 13% and 4% respectively.

Since the growth of the giants like Facebook and Google was coming at Yahoo! Inc. (NASDAQ:YHOO)’s cost, therefore, it was an inevitable move from the internet company. For a lot of people and services, Facebook was increasingly becoming the online identity provider, and in this process it is rapidly finishing off the rivals, Yahoo! being one of those.