Apple Inc. (AAPL) Posts Behind-the-Scenes Video Of Pride March

Apple Inc. (NASDAQ:AAPL) is an ardent believer for the rights of its gay, lesbian, bisexual and transgender employees. The company, recently, released a video on YouTube in support of the gay community. Apple is famous for its design brain power, and it has used it well to create a video that was filmed in the San Francisco city on the 28th of June, which marks the pride weekend.

Employees from many locations

Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook informed about the video through a tweet, phrased “Inclusion inspires innovation.” It posted a video on its official YouTube channel that shows various stages of its participation and preparation in the Pride March. We can see a large number of people, supposedly Apple employees, marching down the Market St. They are holding a huge banner that has an Apple logo that is redesigned and in rainbow colors.

Apple has given this video the title ‘Pride’ and it features lot many employees accompanied by their families, who are sporting special edition T-shirts bearing an Apple logo with rainbow colors and they are seen organizing rainbow flags in the run-up to the June 29 march.  The video states that the participating employees are from the company’s offices in a vast number of nations that include Paris, Hong Kong and Munich, who were very much interested in participating in the event and supportive of company’s view, and hence traveled all the way to California.

Apple socially active

Apple Inc. (NASDAQ:AAPL) takes keen interests in the socio-economic issues affecting the country, and we have seen many instances of Apple standing for the right of equality to its employees, who are gay, lesbian, bisexual and transgender. Last month, a Pride March was conducted in San Francisco, where Apple was an active participant and it laid maximum emphasis on its sentiments in support of its employees.

It is a common thinking among most of the tech companies in America, including Apple, that for the economic competitiveness of the country, it is essential to have equality in terms of marriage, as well. In the support of this view, these companies (including Apple) had sent to the Supreme Court a legal brief last year.

These companies have stated in the legal brief – “Tech companies are competing domestically and internationally with companies inside and outside the United States in places where all couples, regardless of whether they are of the same sex, are afforded equal access to marriage.”