Apple Inc. (AAPL) Unveils In-Store Refill Through iTunes Pass Feature

Apple Inc. (NASDAQ:AAPL) has a habit of pleasing its customers by introducing out of the box solutions and services that help it keep customers closer due to the unparalleled innovation and user experience. Once again it has come with a spectacular service for its iPhone and iPad customers in Japan, which could later be extended to other customers across the globe.

More convenient for users

Inside of the iOS passbook application, a new pass gets installed with iTunes pass, which acts as a substitute for the physical gift card, first spotted by 9to5mac. For the purpose of applying the credit to the user’s Apple account, the store is required to scan the pass.

The Japanese iPad and iPhone users, who make use of the iTunes Store, App Store, and iBookstore can now avail the new interesting service offered by Apple using which they can immediately get the amount transferred onto their Apple ID account rather than going through the lengthy and tiresome process of entering the redemption code received through a gift card. The credit obtained in such a manner can be later utilized for making the purchases in iTunes Store, App Store and iBookstore.

Is it a part of Apple mobile payment plans?

With this new service Apple Inc. (NASDAQ:AAPL) has given a view into the future of mobile payments, which would abandon the use of paper thus helping in its conservation. Producing gift cards requires heavy use of physical materials, which would be minimized with the new service from Apple for adding iTunes credit to customer Accounts with the help of Passbook pass scanning.

Mobile payment plans designed by Apple, also, get highlighted with this feature. If rumors are to be believed then a mobile payments service is being designed by Apple that would be based on iTunes and would work in integration with Touch ID and Passbook.

Viewing Apple Inc. (NASDAQ:AAPL) release history, it can be said that this feature will soon be made available to other countries, This marks a significant initiative from Apple and hence would make place across the globe in future. Japan is one of the major markets of Apple and the iPhone maker might just want to test it before it goes global.

The main screen in the iPhone iTunes Store app has the iTunes Pass feature available for download.