BlackBerry Ltd (BBRY) Knows What Haters Don’t Like About Passport

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) might be promoting its Passport smartphone all around and is happy with the initial success of the device, but the device surely has haters. BlackBerry knows that its haters will continue to dislike the new device, so taking a dig at such users, the company posted a humorous article “11 things wrong with the BlackBerry Passport.”

Don’t get confused

Do not get confused, the Canadian company has very cleverly and artistically discussed the strengths of Passport in the article. Jim Opfer, a longtime user of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) devices has written the article. The article lists the flaws and talks in brief about all of them, but in reality it makes fun of Passport critics.

The first so-called flaw is that the device comes with a trackpad, which is meant only for laptops and not for smartphones. Physical keyboards are also not meant to be a part of smartphones, and Passport has both of those unwanted features, says the post. Next shortcoming, according to Opfer is that after partnering with Amazon the app store has become overcrowded with multiple apps. Opfer next says that it’s the most rugged phone available and can survive most brutal drops and despite that it is the most ‘sexy’ phone around.

BlackBerry Passport, nothing like it

The other “shortcomings” of the device are also quite significant adding to the credibility of the brand. The unique square shape of the device is also a new feature and the widescreen helps perform multiple tasks. The notifications from various sources are all available at one single place with the help of a new feature from BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) called the Blackberry Hub. It helps user find all the relevant notifications from various sources such as emails, phone calls, Twitter, Facebook, LinkedIn, Skype, etc together and nothing like this can be found on devices running on the android or iOS devices.

In the end, Opfer writes, “After using the Passport for three hours, I held it next to my trusty Z30. OMG, that Z30 is too narrow for productive work! Now it’s been three weeks, and I’ll never go back!”