BlackBerry Ltd (BBRY)’s Smartphones Get Highest Customer Satisfaction Benchmark


BlackBerry Ltd (NASDAQ:BBRY)’s smartphones top the list as the most improved in terms of customer satisfaction. The company might be experiencing stiff competition in the space, but the outcome of the survey carried out by American Customer Satisfaction should be good news for CEO, John Chen.

BlackBerry Growing Popularity

Amidst the uncertainty and competition, Chen has always reiterated that the unit will one day become profitable. A 5.4% improvement in the index is just but a confirmation that consumers are slowly falling in love with the company’s line of products.

BlackBerry Ltd (NASDAQ:BBRY) seems to be doing everything right as it looks to regain its lost glory. Since the index started tracking Blackberry’s phones in 2012, the company has registered a 13% improvement even though it still lags the likes of Apple Inc. (NASDAQ:AAPL) and Samsung.

However, BlackBerry still has a long way to go in its push to take the game to the likes Apple and Samsung that lead the pack. BlackBerry with a score of 78 comes in fourth while Apple and Samsung top the list with a tie of 80. Motorola occupies the third spot with a score of 79.

BlackBerry Ltd (NASDAQ:BBRY) has in the recent years shifted its attention to emerging markets for the sale of its products as competition back at home remains stiff. But a 5.4% improvement gives the company the much-needed confidence to continue pushing for more market share.

Galaxy Note 4 the Most Satisfying Smartphone

Samsung, on the other hand, will have to rethink its strategy as the index shows it might be losing ground to Apple. For Apple, improved satisfaction levels come down to iPhone 6 that remains the talk of the smartphone industry.

Samsung’s Galaxy Note 4 comes on top as the most satisfying smartphone with a score of 86 as its predecessor Note 3 occupies the second spot with a score of 82, tying with iPhone 6 Plus.

Blackberry has opted to offset weakness on the hardware front with a shift of focus to the software business that continues to command better returns on higher margins. On the software front, BlackBerry Ltd (NASDAQ:BBRY) faces minimum competition as it security solutions continue to command rave reviews from corporations and government installations.