BlackBerry Ltd (NASDAQ:BBRY) Z3 Initial Sales Impressive

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), once the leading manufacturer of smartphones, has seen tough times with the market being taken over by Android and iOS phones. The company had been struggling to check the declining sales of its smartphones. The latest attempt by the company to get hold of the market is in the form of a new device it launched recently named Z3.

Z3 sold out

The retailers of BlackBerry in India are delighted with the sales of the new Z3 device and have reported that it did not take more than two weeks for their stocks to be sold to public since its launch, according to a report from Economic Times. This has given a new ray of hope to the smartphone maker that if it continues with its devotion to innovation and improvement it might once again grab a larger share of the Indian smartphone market.

The developing countries are seen as potential markets for the smartphone makers, and all are trying hard to woo the customers. India is one such nation that has huge demand for the smartphones, but securing a strong position will not come easy for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) in the light of the fact that the rivals too are releasing new devices with better features than before.

While the success of Z3 will add to BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s goodwill in the Indian market, but it will have to prove its worth with few more devices that would need to be competent enough with the devices launched by its rivals. Also, the timing of the release too plays an important role in the success of the device.

Fair pricing help sales

The Canadian company almost reached the end of its smartphones business, when the new CEO John Chen sparked some life with the Z3, and other moves. The device had been launched with the hopes of reviving the company’s image and therefore it has been released at a price lower than the earlier devices. The device is, also, capable of running android apps. The company had exported nearly 30,000 handsets to India of which a small portion was available with the e-commerce sites offering discounts with Mobile Store offering discount of Rs. 1,000 (around $17) and Flipkart too offering the same discount to those who opted for pre-booking of the device till it became commercially available on the 2nd of July.

“It is true that we have been almost stocked out (for Z3),” said Sameer Bhatia, director distribution, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) India. He informed that not only through the retail stores, but also through the online stores the company has been able to sell the devices in good quantities.