GoPro Inc (NASDAQ:GPRO) Pumping Big Money In Video

The action camera maker doesn’t intend to be a hardware company permanently. Action camera manufacturer, GoPro Inc (NASDAQ:GPRO) has roped in Charlotte Koh, the former head of original development at Hulu, as its head of features and stories, reported Variety. As per the report, Koh joined the organization sometime in June.

In the newly created post, Koh has the responsibility for joining hands with Hollywood creatives, studios and networks to co-produce new content utilizing GoPro cameras.

Now, GoPro is making significant investments in digital video content. The company’s apparently trying to bolster loyalty among its customers made up primarily of extreme sports and outdoor aficionados. Moreover, the content could herald a new revenue stream for the organization either via partnerships with other brands and advertisers or by distribution agreements.

Until now GoPro was looking to follow a two-pronged strategy. The company is becoming earnest regarding developing original content of top quality. GoPro took a big leap forward in expanding content production by roping in Hulu-alumna, Charlotte Koh to helm its content initiative.

Under her stewardship, GoPro will concentrate on developing documentary and unscripted video content. Koh’s stint as chief of original series for Hulu indicates that the company might even start creating long-form programming as per the report.

By blending the ubiquity of GoPro hardware and an expert content team, the organization’s content dream may soon see the day and transform the startup into a genuine contender in the fast-growing digital media industry.

GoPro is leveraging a plethora of distribution channels to deliver its content to as many people as possible. Already the organization distributes content that includes a mix of staged as well as user-generated videos via Twitter Inc (NYSE:TWTR), Facebook Inc (NASDAQ:FB), and YouTube, as per Variety.

Also, GoPro distributes content harnessing dedicated channels on game consoles. Incidentally, the company has a proprietary channel on Virgin America’s in-flight entertainment system. This multichannel distribution strategy possible is a way to market the company’s cameras at the same time nurturing an audience among viewers who do not possess a GoPro device.

Sources: businessinsider, furtune