Launching Online Casino Startup: Post-COVID Business Opportunities

There is no debate that COVID has ravaged the economy in many countries. People are getting more creative with ways to supplement their income, such as taking a part-time job, becoming delivery and Uber drivers, or launching their own business. Online casinos are one way to broaden your earning horizons as experts project the industry to grow around 12% in the next few years.

The key to getting a piece of the pie is with a casino startup business where you can get in from the ground up. How do people become online casino owners? Read on to find out!

Gambling in Sweden

The first thing to understand before opening real money in-person on real money online casinos is the gambling restrictions in your country. In today’s case, we’re looking at Sweden, in which the legal gambling age is 18 years old for online establishments, while it is 20 for land-based casinos.

This is an advantage for those looking to open a reputable online casino such as because you have a demographic that will play with your establishment before an in-person utan insättningskrav

Casinos are one of the most profitable businesses in the world, and once you have understood the gambling laws in the country, you can take the next steps to open your new casino startup.

Becoming an Affiliate

A great way to cut down investment costs but still gain the knowledge you need to open a full-fledged online casino one day is by becoming an affiliate. What is a casino affiliate? This is where you have a working relationship with an established online casino, and you work to promote that casino.

You will need marketing and advertising skills as your income depends on players you pull in and the money they spend at the casino. This is a great way to test the waters before investing a huge chunk of your own money in launching your own platform.

Getting a Business License

How do you become a credible business once you decide to open your own online casino startup? By getting a business license, of course! Nothing says you are a legitimate business like an official piece of documentation. All online casinos in Sweden must be registered and licensed. You would do this with the gaming commission in the country.

You also have to comply with the laws stated by the gaming authority. You can also look into registering with global authorities that can give out business licenses for online casinos such as the UK Gambling Commission.

Searching for Software and Developers

Once you’re sure that launching an online casino startup is what you want to do, you need to start looking for software and game developers. Our gaming expert, Carlos Norberg, has extensive knowledge of online casinos, and you can view more about his expertise for more insight.

Look for reliable software that’s fast and allows for smooth gameplay and developers that understand your vision. Also, consider the payment options, the user interface, and the overall look and feel of the platform.

Of course, you can opt to create your own software and games, but that will take much more time, money, and effort. Instead, we suggest partnering with an established provider as this can also increase your reputation and standing in the industry.


An online casino does all its transactions digitally, which means it leaves many opportunities for hacks, information leaks, and more. The best way to circumvent these unfortunate events is by encrypting your services with the highest security measures.

If you are very tech-savvy, then perhaps you can attempt this on your own. However, most of us are not as technology-literate and require outside help for security systems. Just make sure you bolster your safety measures to give your clients peace of mind.

Advertising and Marketing

The last part is where you start to pull in your potential clients. This has to be done through skillful marketing through social networking sites, blogs, and promotional content spread across digital platforms such as YouTube and Facebook.

It’s great if you have prior knowledge on this aspect or if you have gained valued experience by becoming a casino affiliate first. If not, you can always hire an outside company to handle this part.


Launching your own casino startup is a great way to enter an industry that has a high potential for growth in the near future.