LG To Ride Google Inc (GOOG)’s Efforts To Push Android Into cars

Google Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) recently conducted its I/O conference, where it unveiled Android Auto, which was a part of the company’s Open Automotive Alliance (OAA). This indicates that in order to bring Android to cars, the company is taking some major steps. Now, LG has joined the internet giant in making its efforts successful.

“As a top technology company with a strong mobile business, LG has a great deal to contribute to the connected car space,” said Jong-rak Lim, vice president and head of In-vehicle Infotainment Development at LG Electronics’ Vehicle Components Company. “LG will strive to strengthen its cooperation with OAA partners to bring connected vehicles to consumers sooner rather than later.”

More ease for drivers

At the Google I/O, LG took the opportunity of showcasing the new audio, visual and navigation system for connected cars, which is expected to be available for sale in the market next year. Now, a single cable will be required for connecting Android devices with the in-car interface platform. Making phone calls, controlling a navigation app, sending text messages and accessing smartphone functions will become easier with Google’s in-car platform.

It is expected that in the foreseeable future 4G LTE will be seen as the most suitable solution for keeping the vehicles connected and LG is the world leader in this technology.

Blooming automotive market

Google and few other automotive giants that include Audi, GM, Honda, Hyundai and Nvidia formed a team and in the earlier part of the year announced the OAA under which they seek to accelerate the innovative measures undertaken in the car industry.    

Apple launched CarPlay this year in March that helps the users integrate their iPhone into the car. These are few steps taken by Apple in the automotive sector following which Google Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) along with its Android partners too is making certain launches.

The global connected car market is growing at a steady pace and it is estimated that by 2018 it will reach nearly $100 billion and 60 million units. The Android Auto’s future will be bright with LG Electronics Inc.(KRX:066570) being a key player offering devices and services not much known or seen already. The company’s mobile devices have many spectacular features and offers leading in-car infotainment capabilities.