This Action Betrays Apple Inc. (NASDAQ:AAPL)’s Motives

Apple Inc. (NASDAQ:AAPL) is never talkative about its product lineup. However, that does not mean that rumors have ceased citing Apple working on this or that product. Rumors were confirmed when the company released two versions of new iPhone whereby one features a larger screen than the other. Now rumors are at it again, and this time around the discussion is based on virtual reality, according to an article by Business Insider.

It is already known that some of Apple’s rivals such as Samsung Electronics are already into the virtual reality space. That is a hint enough to suggest that Apple could also be training its eyes on the virtual reality systems market. However, a recent development in the company seems to spill the beans, so to speak.

First, Apple Inc. (NASDAQ:AAPL) made a patent filing that relates to virtual reality technology. There wasn’t much talk about the patent award because as it happens not all patents seen the light of the day. However, when Apple recently placed a job listing calling for candidates who can engineer apps for virtual reality systems, the company betrayed its motive. It has now become clearer that there is something interesting, possibly a virtual reality system, in the works.

The opportunities in the virtual reality systems market and the fact that Samsung and other competitors are already there validate rumors that Apple Inc. (NASDAQ:AAPL) has a profound interest there. Oculus and Samsung, the other tech players in the virtual reality space, have mobile-leaning developments in the virtual reality field.

Apple Inc. (NASDAQ:AAPL) is apparently interested in enhancing its product lineup. The company recently released a refreshed line of iPhones and iPads. It also launched a mobile payment solution known as Apple Pay. According to a Reuters report, Apple could launch Apple Pay in China sooner than later through a partnership with Alibaba Group Holding Ltd (NYSE:BABA). Apple Watch is another addition to Apple’s product portfolio. The wearable is expected to launch early next year.

Apple Inc. (NASDAQ:AAPL) is facing growing competition in the smartphone market and diversifying its product portfolio or enhancing it seems to be a natural thing for the company to boost its revenue.