Twitter Inc (TWTR) Inks Deal With Google Inc to Make Tweets More Searchable

Twitter Inc (NYSE:TWTR) has entered into a deal with Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) to make tweets more searchable in the real-time. The micro-blogging site inked a deal with the search engine giant after which the latter will be able to access twitter firehose, the stream of data generated by the micro-blogging service’s 284 million users, says a report from Bloomberg. Earlier, Google was required to visit Twitter site for the information, which now will automatically come from Twitter.

Twitter gave hint of its plan earlier

Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) will start showing the tweets, as and when they are posted, in the first half of the year. Twitter Inc (NYSE:TWTR) and Google engineers are already working to implement this deal according to the report.

Citing a source, Bloomberg informs that there is no advertising revenue in the deal between Twitter and Google, which indicates that Twitter will be entitled to data licensing revenue, which was $41 million in the third-quarter, an increase from $16 million a year earlier.

Anthony Noto, Twitter’s chief financial officer, said during the company’s analyst day in November that the company is making efforts to make tweets it easier to find tweets on the search engines, and that it is entering into deal with the search providers, which will be a “Unique opportunity” to distribute tweets to more people.

Similar deal with Google earlier

Both the companies had a similar deal from 2009 to 2011, but Twitter’s chief operating officer at that time, Ali Rowghani was not in favor of renewing the agreement as he wanted Twitter to have greater control over its content, according to the report. The deal was called off due to a lack of consensus on how the Twitter’s content would be displayed and how Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) would use Twitter’s data.

The deal is a part of the Twitter Inc (NYSE:TWTR) plan to garner more users and generate more advertising revenue from a larger audience. Twitter already offers data to Microsoft Corp.’s Bing search service and Yahoo! Inc, and now with Google it plans to add more number of users to its website in the wake of declining user growth. Also, this week, the company announced that it will advertise in Flipboard Inc’s mobile application and with Yahoo Japan Corp.

As of now there have been no comments from either of the companies.