A well-designed logo can bring any brand the most coveted thing in marketing: instant recognition. When you see that apple with a missing chunk, you don’t have to stop and think what it is standing for, your brain will automatically recognize it as Apple logo. Unfortunately, not everyone can afford the services of a professional graphic designer to make them a logo. That is why online services, like turbologo.com, are so popular, especially with startups and smaller companies.
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A successful logo creator will pay attention to several things in order to make logo works:
Company identity
A logo must be recognizable as a part of the company. It should be printed on every product you make, and buyers should be able to connect it to your business at first glance.
Attracting new customers
Your existing customers will probably know your logo, but what about the new ones? A logo should be interesting enough to intrigue people who aren’t familiar with what you do and get them to want to know more about your business.
Differentiate from competition
We have all seen those generic pizza restaurants logos, with a smiling Italian chef and his big hat (and almost always a mustache). If the only thing you want to convey to your customers is that you are making pizza, that is OK, but those logos don’t tell anything about why should they choose your restaurant out of dozens of others all wielding the same exact image. A logo must convey your brand message, not be something that just associates you with your industry field.
Brand loyalty
Often, we read in newspapers about protests when a company decides to change its logo. This is especially true for older logos, the ones that have become household items over years and decades of their presence. While it is understandable why brands are doing it, in their effort to reinvent themselves and stay in step with the times, changing a long-standing logo should never be taken lightly. Make sure that you have weighed both pros and cons before committing yourselves to such a decision.
Usability
You must be able to use your logo everywhere, from products packaging to vehicle branding. To create a logo that can’t be properly displayed is a huge waste of money and time, not to mention it can actually drive your customers away from your brand. The Internet is full of pictures of companies’ logos that have been improperly displayed, turning their brand into a laughing stock.
Turbologo
Turbologo is an online logo maker, an ideal solution for people who don’t have enough cash to hire a professional designer. That doesn’t mean that the result will be subpar, only that it will use some generic elements, but the large database of them ensures that your logo will be fresh and original. The service is easy to use and offers plenty of options for customization and tweaking the end result.
