, Inc. (AMZN) Considers Offering Online Pay-TV Service Inc (NASDAQ:AMZN) is planning to expand its online video business and it is considering the possibility of offering its own pay-television service, according to Wall Street Journal based on information obtained from people familiar with the issue.

According to the sources, the e-commerce giant spoke to entertainment companies in the United States regarding licensing televisions channels for a potential new online pay-TV service. Inc (NASDAQ:AMZN) aims to offer live television programming, which are currently available on cable and satellite TV.

The Prime Instant Video service of Inc (NASDAQ:AMZN) is now offering different movies and TV shows on demand for its Prime subscribers who also receive free-two day shipping on millions of items sold at its website.

People familiar with issue said it is still uncertain whether Inc (NASDAQ:AMZN) will push through its plan. The Wall Street Journal previously reported that the e-commerce giant is developing a set-top-box to stream videos.

Amazon denies plans to license TV channels Inc (NASDAQ:AMZN) issued a statement regarding the issue. According to the e-commerce giant, “We continue to build selection for Prime Instant Video and create original shows at Amazon Studios, but we are not planning to license television channels or offer a pay-TV service.”

Cantor Fitgerald analyst, Youssef Squali said Inc (NASDAQ:AMZN) spent approximately $1 billion in content last year. In addition, the company also invested in streaming video, mobile devices, grocery deliveries and other initiatives that negatively impacted its profit margins.

Other the online-pay TV service entrants

Sony Corporation (ADR) (NYSE:SNE) and Verizon Communications Inc (NYSE:VZ) are also planning to launch its own online pay-TV service. Verizon agreed to acquire the assets of Intel Media, a business unit of Intel Corporation (NASDAQ:INTC) that develops Cloud TV product and services including the OnCue platform. files patent

The e-commerce giant recently filed a patent entitled “Method and Systems for Anticipatory Package Shipping.” Inc (NASDAQ:AMZN) aims to deliver products before a customer place its order. The patent indicated that the company is trying to learn the behavior and buying patterns of consumers to be able to make a speedy delivery.