BlackBerry Ltd (BBRY) And T-Mobile Announce Partnership to Offer Classic to Un-carrier Customers


BlackBerry Ltd (NASDAQ:BBRY) and T-Mobile US Inc(NYSE:TMUS) entered into a partnership under which the global mobile communication company will bring BlackBerry Classic to TMUS’s customers. T-Mobile is the fastest growing wireless company in the U.S. with almost 57 million business and individual customers.

Leaders come together

The partnership between BlackBerry and T-Mobile will start with integration of the security and productivity of the BlackBerry Classic and T-Mobile’s Un-carrier for Business measures. It becomes of significant use for the enterprise as well as individual customers as it is only the Un-carrier™ that offers services on the BlackBerry Classic on nation’s fastest 4G LTE network. With the combination of two platforms the mobile professionals and business customers will get amazing data experience that they have been demanding for.

The expert view

John Legere, the President and CEO of T-Mobile, said that customers who admire BlackBerry devices and intends to use it on fastest nationwide 4G LTE platform now have the choice with them. Bringing BlackBerry Classic into device line-up strengthens Un-carrier 9.0, introducing the Un-carrier revolution to corporate world.

The significance

John Chen, the Executive Chairman and CEO of BlackBerry, said that the company is proud to associate with T-Mobile once again. This time it is to provide the world’s most reliable and secure mobile services and products that support productivity. It is for everyone, including individuals seeking to make their day or a professional looking to administer thousands of devices. He added that together with T-Mobile, BlackBerry expects to provide highly differentiated solutions that are useful to all the customers. The professionals are highly dependent on their Smartphones to complete their tasks.

The BlackBerry Classic fulfills the needs of productive people who look for the accuracy and speed seen with a physical QWERTY keyboard. Also, it supports various features like a fast browser and amazing battery power. The device will be available at starting May 13, 2015.