BlackBerry Ltd (BBRY) Striving Hard To Win Back Its Customers


The smartphone market has long ago shifted from BlackBerry to iPhone and Android. The Canadian smartphone company now only serves to handful of its niche customers. And that worries John Chen, the CEO of BlackBerry Ltd (NASDAQ:BBRY). In an interview with CNN, he even confessed that the company is working very hard to make a comeback.

If the statistics from last quarter of 2014 are looked at, the falling position of the company becomes evident. The company represented only 0.4% of operating systems share in the world. At the same note, Android registered 76.6 % and Apple Inc. (NASDAQ: AAPL) managed 19.7 per cent of shares. The BlackBerry OS has seen decline of 69.8 per cent from 2013. The data were collected from International Data Corp.

Despite these circumstances, the CEO of the company feels confident about the current efforts of the company. While he did not tell any specifics, he did mention that the company is working on enterprise level apps and something substantial will come out very soon. The company has previously made available the AppStore by Amazon that introduced nearly 200,000 apps to the BlackBerry Ltd (NASDAQ:BBRY) customers. The lack of apps was a main concern for the company for quite some time.

Apart from apps, the company is trying to introduce new smartphones. For example, BlackBerry Oslo will be launched somewhere in June. A new handset known as BlackBerry Slider or BlackBerry Venice has also caught the attention of many users.

BlackBerry Keian luxury smartphone is also said to be released in September. A new model called BlackBerry Classic White is now available. The company has also reduced the prices of its BlackBerry Passport and BlackBerry Classic models recently.

It is no doubt that the company is taking painstaking efforts to get back in the market. But it would need to do something really substantial to expand its customer base. If it succeeds in doing that BlackBerry Ltd (NASDAQ:BBRY) will soon see growth.