Netflix, Inc. (NFLX) Vouches for Original Content As It Diversifies Outside U.S.


Netflix, Inc. (NASDAQ:NFLX) is looking at conquering the world, and this is exactly what its Chief Content Officer Ted Sarandos is talking about. The company is working on raising its global rights of shows to bring its customers a wider access to networks across the globe. Also, Netflix is keen on linear television platform and said that TV viewing would be all about events, award shows and live broadcasts that are mostly not available afterwards. The live aspect was something that the company is mulling to encash.

Talking at the Moffett Nathanson Media & Communications Summit, Sarandos said that even though most studios were not licensing programs on a global level, he was hoping that it would be happening soon. The strategy at play is to diversify Netflix into the overseas markets. In Q12015, the company has seen a massive customer base of over 2.6 million new users from outside U.S.

Expanding Overseas

The results show a 7% increase in the number for the same period last year and have also surpassed the 2.25 million predictions. In 2Q, the company is aiming to make an addition of another 2 million subscribers as it continues to penetrate in Japan and other Asian countries.

Netflix was eyeing to enter the Chinese market that held a lot of potential, through a partner. The company also has plans to enter the sports market, but currently exploring new lands is what the company is looking to achieve. Sarandos said that the company was spending more on original content and programs, and the company was hungry for more to provide users a different experience.

Future Plans

The company is also planning to start screening original films from this year onwards. They are going to enter into deals with production companies to help provide users movies that are just out of and not reached the theatres yet. They have got the rights to movies like Beasts of No Nation for $12 million to show it to their users even before the premiere of the movie. Netflix is in a frenzy to get dominance in the market and become a niche provider of the original content.