, Inc. (NASDAQ:AMZN) Presses Ahead with 1-Hour Daily Essentials Delivery, Inc. (NASDAQ:AMZN) Prime Members are again set to the be proud consumers of one of the world’s fastest online delivery of daily essentials soon.

It has to be said that Prime Members are privileged consumers, for Amazon continues to redefine the services chapter of online shopping and same-day delivery parameters.

In its latest drive to capture long-term users, which began as a books-delivery service has now entered the daily essentials market. And the differentiator is that the eCommerce giant has made it as easy as buying essentials personalized and more importantly, delivered in an hour from ordering.

How will it work?

Prime Members use their apps to place the order from over thousands and more of daily essentials. The business model is simple. With density of fulfillment centers across the country intensifying, Amazon is able to receive orders and deliver to customers items such as books, toys, as well as paper towels and batteries with the hour and even lesser. The services effective in Manhattan will see countrywide rollout by 2015.

As Amazon rushes ahead with technology-based services and delivery of wide-range of ecommerce goods, it has had not-so-impressive record at the stock markets. The profits have been diminishing in the past quarters. While investors are decidedly disappointed with Amazon’s turnout this fiscal, consumers are a happy lot. All they need is their Amazon mobile app and perhaps a Prime Membership to receive undoubtedly the best line of ecommerce services in recent times.

One has yet to get over the free two-day shipping of over 20 million items, instant streaming of movies and Television shows, Cloud Drive for unlimited pics, for millions of songs and playlists there is Prime Music and more.

Amazon’s spectacular droned product-delivery or the ambitious Fire-line of digital devices, from eReaders to Tablets and now smartphones, continues to define the new paradigm of connected commerce for the consumer!