BlackBerry Ltd (BBRY): Mackenzie Health to Deploy BlackBerry Classic

BlackBerry Classic

BlackBerry Ltd (NASDAQ:BBRY) (TSX: BB) announced today that health care provider Mackenzie Health which serves more than half a million people will deploy the BlackBerry Classic in their organization.

Mackenzie health along with its comprehensive community services will make available the BlackBerry Classic to its employees especially those who deal with highly-sensitive information.

“We are eager to add the BlackBerry Classic to our fleet of BlackBerry 10 devices available to our employees. They deal with sensitive information so we need to be assured that our mobile devices comply with strict patient privacy and confidentiality regulations without sacrificing productivity,” said Richard Tam, Executive Vice President and Chief Operating Officer, Mackenzie Health.”

BES12 and healthcare

Mackenzie intends to use the BlackBerry Classic with BES12 for a more secure end-to-end solution. “Together with BES12, BlackBerry Classic offers us the most secure end-to-end mobile infrastructure for our staff, especially for those who loved the familiar design of their BlackBerry Bold and Curve devices.” said Richard Tam, Executive Vice President and Chief Operating Officer, Mackenzie Health.

“BES12 will allow Mackenzie Health to offer their employees choice when it comes to BYOD, but still maintain the data privacy standards required in the healthcare industry. With BES12, BlackBerry delivers a secure cross-platform, deeply integrated communications engine for the exchange of health information. BlackBerry Classic and BlackBerry Passport provide end-to-end security for the employees who need it and gives them the productive user experience that they’re looking for.” said Ron Louks, President, Devices and Emerging Solutions at BlackBerry.

Mackenzie will also add the BlackBerry Passport and Z30 to their mobile fleet in addition to the BlackBerry Classic. This will give their employees the choice between QWERTY keyboard or all-touch screen smartphone.

The BlackBerry Passport with its unique wide design seems the preferred choice for healthcare professionals. With its high pixel density and wide screen, health professionals can view and share clinical images and x ray pictures.